UK GDPR, PECR and cookies
Advertising cookies still need consent. Since the Data (Use and Access) Act 2025, some cookies used for statistics or site functionality can be set without it. ICO.
I plan and run paid ads, social media, SEO, AEO and GEO, websites, email, CRM and analytics for UK companies. One senior consultant, accountable for the result, instead of an agency for ads, a freelancer for social and someone else for the website.
I am a Chartered Marketer with the UK-based Chartered Institute of Marketing. In-house at J&C Joel, a UK company, I grew organic traffic by 50% between 2023 and 2025.
Advertising cookies still need consent. Since the Data (Use and Access) Act 2025, some cookies used for statistics or site functionality can be set without it. ICO.
Google's EU user consent policy covers users in the UK as well as the EEA and Switzerland, so consent choices have to reach Google Ads and GA4, usually through Consent Mode. Google.
Marketing emails and texts to individuals need consent, with a soft opt-in for existing customers. The 2025 Act extended the soft opt-in to charities. ICO.
Online and social ads must follow the CAP Code, enforced by the Advertising Standards Authority. Claims in ads need evidence. ASA.
Google launched AI Mode in the UK in July 2025 (Search Engine Land), and OpenAI lists the UK among the countries where ChatGPT Ads Manager is available (OpenAI). Both reward businesses that answer buyer questions plainly and are described the same way everywhere online. That is what SEO, AEO and GEO work covers.
Yes. I work remotely with UK companies, with calls inside UK business hours. I am a Chartered Marketer and MCIM with the Chartered Institute of Marketing, and in-house at J&C Joel, a UK company, I grew organic traffic by 50% between 2023 and 2025.
It depends on scope. UK consultants usually charge a day rate, a fixed project fee or a monthly retainer. I quote a fixed monthly or project price after a free marketing audit, so you know the cost before you commit, and I invoice UK clients in pounds sterling (GBP).
Yes. I set up the consent banner, Google Consent Mode and GA4 so advertising tags follow each visitor's choice. Google's EU user consent policy covers users in the UK, and advertising cookies still need consent under PECR. Your legal adviser should sign off the privacy and cookie policy wording. Google's policy.
Two changes matter most for marketing: some cookies used for statistics or to improve site functionality can now be set without consent, and charities can use the soft opt-in for email marketing. The ICO says all of the Act's data protection provisions were in force by 19 June 2026. ICO summary.
Increasingly, yes. Google launched AI Mode in the UK in July 2025, and many buyers now ask ChatGPT, Gemini or Perplexity for recommendations before they search. AEO and GEO make sure your business is described accurately and cited in those answers. SEO, AEO and GEO services.
Yes. OpenAI's help centre lists the United Kingdom among the countries where self-service Ads Manager is available. The advertiser's legal entity must be based in an available country. Source: OpenAI. Guide to ChatGPT Ads.
Non-broadcast ads in the UK, including online and social ads, must follow the CAP Code, which the Advertising Standards Authority enforces. Claims need evidence, ads must be obviously identifiable as ads, and some sectors such as finance, gambling and health have extra rules. CAP Code.
Tell me about your business and budget. I reply within one business day to book your audit call.