Marketing consultant for UK businesses

I plan and run paid ads, social media, SEO, AEO and GEO, websites, email, CRM and analytics for UK companies. One senior consultant, accountable for the result, instead of an agency for ads, a freelancer for social and someone else for the website.

I am a Chartered Marketer with the UK-based Chartered Institute of Marketing. In-house at J&C Joel, a UK company, I grew organic traffic by 50% between 2023 and 2025.

What I do for UK businesses

  • Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn and ChatGPT Ads campaigns for UK audiences
  • SEO for Google and Bing, plus AEO and GEO so you are cited in AI Overviews, AI Mode, ChatGPT and Perplexity
  • Organic social across Instagram, LinkedIn, TikTok, YouTube and more
  • Consent banner, Google Consent Mode and GA4 set up for UK GDPR and PECR
  • Email and SMS marketing built on PECR consent and soft opt-in rules
  • Fast, accessible websites and landing pages, and CRM reporting tied to leads and revenue

Why clients hire me

  • Chartered Marketer and MCIM, Chartered Institute of Marketing
  • +50% organic traffic in-house at J&C Joel, a UK company (2023 to 2025)
  • Toptal Verified Expert in Marketing
  • 12 years in marketing, including Head of Marketing and International Marketing Manager roles
  • Fixed quotes and invoices in pounds sterling (GBP)
  • The person you speak to is the person doing the work

UK rules I plan around

UK GDPR, PECR and cookies

Advertising cookies still need consent. Since the Data (Use and Access) Act 2025, some cookies used for statistics or site functionality can be set without it. ICO.

Google's consent policy

Google's EU user consent policy covers users in the UK as well as the EEA and Switzerland, so consent choices have to reach Google Ads and GA4, usually through Consent Mode. Google.

Email and SMS marketing

Marketing emails and texts to individuals need consent, with a soft opt-in for existing customers. The 2025 Act extended the soft opt-in to charities. ICO.

Advertising codes

Online and social ads must follow the CAP Code, enforced by the Advertising Standards Authority. Claims in ads need evidence. ASA.

Search in the UK is changing

Google launched AI Mode in the UK in July 2025 (Search Engine Land), and OpenAI lists the UK among the countries where ChatGPT Ads Manager is available (OpenAI). Both reward businesses that answer buyer questions plainly and are described the same way everywhere online. That is what SEO, AEO and GEO work covers.

UK marketing FAQ

Do you work with UK businesses?

Yes. I work remotely with UK companies, with calls inside UK business hours. I am a Chartered Marketer and MCIM with the Chartered Institute of Marketing, and in-house at J&C Joel, a UK company, I grew organic traffic by 50% between 2023 and 2025.

How much does a marketing consultant cost in the UK?

It depends on scope. UK consultants usually charge a day rate, a fixed project fee or a monthly retainer. I quote a fixed monthly or project price after a free marketing audit, so you know the cost before you commit, and I invoice UK clients in pounds sterling (GBP).

Can you set up cookie consent and Google Consent Mode for UK GDPR and PECR?

Yes. I set up the consent banner, Google Consent Mode and GA4 so advertising tags follow each visitor's choice. Google's EU user consent policy covers users in the UK, and advertising cookies still need consent under PECR. Your legal adviser should sign off the privacy and cookie policy wording. Google's policy.

What changed for marketers under the Data (Use and Access) Act 2025?

Two changes matter most for marketing: some cookies used for statistics or to improve site functionality can now be set without consent, and charities can use the soft opt-in for email marketing. The ICO says all of the Act's data protection provisions were in force by 19 June 2026. ICO summary.

Do UK businesses need to optimise for AI search?

Increasingly, yes. Google launched AI Mode in the UK in July 2025, and many buyers now ask ChatGPT, Gemini or Perplexity for recommendations before they search. AEO and GEO make sure your business is described accurately and cited in those answers. SEO, AEO and GEO services.

Can UK businesses advertise on ChatGPT?

Yes. OpenAI's help centre lists the United Kingdom among the countries where self-service Ads Manager is available. The advertiser's legal entity must be based in an available country. Source: OpenAI. Guide to ChatGPT Ads.

Which rules do UK ads have to follow?

Non-broadcast ads in the UK, including online and social ads, must follow the CAP Code, which the Advertising Standards Authority enforces. Claims need evidence, ads must be obviously identifiable as ads, and some sectors such as finance, gambling and health have extra rules. CAP Code.

Get a free marketing audit

Tell me about your business and budget. I reply within one business day to book your audit call.

What do you need help with?

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