Insights
Practical guides on search, AI visibility and paid media.
SEO vs AEO vs GEO: what is the difference and which do you need?
SEO vs AEO vs GEO explained: what each one means, how they differ, examples, and how to run all three in one plan to rank on Google and get cited by AI.
How to rank in ChatGPT search and get your business recommended by AI
How to rank in ChatGPT search and get your business recommended by ChatGPT, Claude, Gemini and Perplexity: crawler access, content, schema and brand mentions.
ChatGPT Ads: how they work and how to start advertising on ChatGPT
ChatGPT Ads explained: what they are, where Ads Manager self-service is available, how to set up, and how to plan ChatGPT Ads alongside Google, Meta and TikTok.
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