Social media management that builds an audience you own
Social media management means running your channels end to end, and that is what I do. Posting the same graphic on eight platforms is not a social strategy. I treat each platform on its own terms and handle content calendars, production, posting, community management and growth.
You get a consistent presence that compounds over time, without running it yourself or managing a team of freelancers.
What I do
- Channel strategy: which platforms matter for your buyers and what each one is for
- Monthly content calendars with hooks, formats and captions written per platform
- Short-form video for TikTok, Reels and YouTube Shorts
- Posting and scheduling across Instagram, Facebook, YouTube, TikTok, X, Threads, Pinterest and LinkedIn
- Community management: comments, DMs and WhatsApp Business replies
- Influencer and UGC sourcing, briefing and coordination
- Social search optimisation (SMO) so your profiles and posts show up in TikTok, Instagram and YouTube search
- Monthly reporting on reach, engagement, followers and the traffic and leads social brings in
A good fit if
- Your channels are inconsistent or dormant
- You are a founder or personal brand and need someone to run content for you
- You want social to drive leads and sales, not only likes
Platforms and tools
Instagram, Facebook, YouTube, TikTok, X, Threads, Pinterest, LinkedIn, Snapchat, WhatsApp Business
See the full tool stack of 156 tools.
How it works
Free audit call
We go through your goals, budget and what has and has not worked so far.
Audit and plan
I review your accounts, site, tracking and competitors, then send a written plan with a fixed quote.
Build and launch
I set up or fix what is needed and launch.
Run and report
Weekly optimisation and a monthly report tied to leads and revenue.
Organic social and community FAQ
Which social media platforms should my brand be on?
The ones your buyers use and where you can post consistently. For most B2B brands that is LinkedIn plus one video platform; for consumer brands it is usually Instagram and TikTok, with YouTube for longer content. I recommend a mix in the free audit.
Do you create the content or just post it?
Both. I plan, write, design and edit the content, including short-form video, then schedule, post and manage the replies.
What is social media optimization (SMO)?
SMO is making your profiles and posts discoverable in search inside social platforms such as TikTok, Instagram, YouTube and LinkedIn, using the keywords, captions, on-screen text and profile details people search for.
Get a free marketing audit
Tell me about your business and budget. I reply within one business day to book your audit call.