Analytics and tracking you can trust, from GA4 to revenue
Analytics and tracking decide whether you can trust any of your marketing numbers. Every marketing decision depends on the numbers, and in most accounts the numbers are wrong: duplicate conversions, missing events, or ad platforms reporting results the business never saw. I set tracking up correctly and build reporting that matches your real leads and revenue.
Where browser tracking falls short, I add server-side tracking and conversion APIs so ad platforms still get the signals they need.
What I do
- Tracking audits across GA4, Google Ads, Meta and your CRM
- Google Tag Manager setup and clean-up
- GA4 events, conversions and e-commerce tracking
- Meta Conversions API, Google enhanced conversions and server-side tagging
- Consent mode and cookie banner setup
- App attribution with AppsFlyer or Adjust
- Looker Studio dashboards with Supermetrics or BigQuery
- Attribution analysis across paid, organic, email and social
A good fit if
- Your ad platforms and your sales numbers do not match
- You moved to GA4 and lost trust in the data
- You cannot see which channel brings in customers
Platforms and tools
GA4, Google Tag Manager, Looker Studio, Meta Conversions API, AppsFlyer, Triple Whale, Supermetrics
See the full tool stack of 156 tools.
How it works
Free audit call
We go through your goals, budget and what has and has not worked so far.
Audit and plan
I review your accounts, site, tracking and competitors, then send a written plan with a fixed quote.
Build and launch
I set up or fix what is needed and launch.
Run and report
Weekly optimisation and a monthly report tied to leads and revenue.
Analytics, tracking and attribution FAQ
Why do my ad platform numbers not match GA4?
Each platform counts conversions differently: different attribution windows, models and tracking methods. I align the setup, remove duplicates and build one report that reconciles them against your actual sales.
What is server-side tracking?
Server-side tracking sends conversion data from your server or a tagging server instead of only from the visitor's browser. It is more reliable when browsers block scripts, and it feeds tools like the Meta Conversions API.
Can you build us a marketing dashboard?
Yes. I build Looker Studio dashboards that pull in ads, analytics and CRM data, so you can see spend, leads and revenue by channel in one place.
Get a free marketing audit
Tell me about your business and budget. I reply within one business day to book your audit call.