What ChatGPT Ads are
ChatGPT Ads are paid placements that OpenAI shows inside ChatGPT. They are separate from ChatGPT's organic answers: buying ads does not change what ChatGPT recommends organically.
Where you can buy them
OpenAI's help centre lists self-service Ads Manager as available in 63 countries as of October 2026, including:
- Americas: United States, Canada, Mexico, Brazil
- Europe: United Kingdom, the EU countries, Norway, Switzerland, Iceland, Liechtenstein
- Middle East and North Africa: UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Jordan, Lebanon, Israel, Iraq, Turkey, Egypt, Morocco, Algeria, Tunisia
- Asia Pacific: India, Japan, Korea, Australia, New Zealand, Singapore, Malaysia, Indonesia, Thailand, Vietnam, the Philippines, Taiwan
To use self-service, the legal entity that advertises and is billed must be based in an available country. Larger advertisers can also work through the OpenAI Ads team or agency and technology partners. Check OpenAI's current list, as it changes.
How to get started
- Create an account at ads.openai.com and confirm your country is available for self-service.
- Decide what the campaign is for: leads, sales or awareness, and how you will measure it.
- Prepare landing pages that answer the questions people were asking in ChatGPT. OpenAI documents a crawler, OAI-AdsBot, that checks the safety of pages submitted as ads, so do not block it.
- Set up conversion tracking before spending, so results can be compared with Google, Meta and other channels.
- Start with a test budget and a clear success metric, then scale what works.
How to plan ChatGPT Ads with your other channels
People use ChatGPT to research, compare and decide. That makes it closer to search than to social: the user has a question in mind. Practical planning points:
- Use the same buyer questions that drive your search and AEO work to shape the ad message.
- Send traffic to pages built for that question, not to your homepage.
- Judge it on cost per lead or customer against your other channels, using the same tracking.
- Keep organic AI visibility work going in parallel. Ads buy visibility now; organic work compounds.
Use the ROAS calculator to check the economics before you scale, or see paid media management.
FAQ
Can I advertise on ChatGPT?
Yes. OpenAI sells ChatGPT Ads through self-service Ads Manager in 63 countries, and through its Ads Solutions team and partners. See OpenAI's availability list.
Are ChatGPT Ads available in the UAE and Saudi Arabia?
Yes. OpenAI's help centre lists both as available for self-service Ads Manager, along with Qatar, Kuwait, Oman and Bahrain.
Are ChatGPT Ads available in the US and UK?
Yes. Both are listed as available for self-service Ads Manager.
Do ChatGPT Ads affect organic ChatGPT answers?
They are separate placements. Organic answers depend on what ChatGPT can find and read about you, which is what GEO work improves.