GDPR, ePrivacy and Google consent
Tracking and advertising cookies need consent, and Google's EU user consent policy requires consent signals for users in the EEA, the UK and Switzerland. Google.
Marketing consultant for European businesses
I plan and run paid ads, social media, SEO, AEO and GEO, websites, email, CRM and analytics for businesses across the EU, Switzerland and Norway. One senior consultant, accountable for the result.
European marketing has its own rules: consent for tracking, limits on ad targeting under the Digital Services Act, and the EU AI Act's labelling duty for realistic AI images and video. I build them into the plan from the start, so campaigns are not paused later.
What I do for Europe businesses
- Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn and ChatGPT Ads campaigns for one or several European markets
- SEO for Google and Bing, plus AEO and GEO for AI assistants
- Consent banner, Google Consent Mode and GA4 set up for GDPR
- Organic social and content calendars
- AI creative with the disclosure the EU AI Act requires
- Email, CRM and analytics tied to leads and revenue
Why clients hire me
- Chartered Marketer and MCIM, Chartered Institute of Marketing
- Toptal Verified Expert in Marketing
- Marketing roles for companies in the UK, the Middle East, the US and Asia
- +50% organic traffic in-house at J&C Joel, a UK company (2023 to 2025)
- Fixed quotes and invoices in euros (EUR), pounds sterling or US dollars
- The person you speak to is the person doing the work
EU rules I plan around
Digital Services Act
Platforms may not show ads based on profiling with sensitive personal data, or profiling-based ads to users they are reasonably certain are minors (Articles 26 and 28). EUR-Lex.
EU AI Act
Since 2 August 2026, realistic AI-generated or manipulated images, video and audio must be clearly disclosed when people first see them (Article 50). EUR-Lex.
Several markets, several languages
Campaigns are split by country so budgets and reporting work per market, and multilingual sites get hreflang so each country sees the right page.
Search in Europe is uneven
Google has brought its AI search features to European countries at different times because of local rules, so what a buyer sees in Germany or France can differ from the UK or the US. OpenAI lists the EU countries among those where ChatGPT Ads Manager is available (OpenAI). Clear, crawlable pages and consistent facts about your business work across all of them. That is what SEO, AEO and GEO work covers.
Europe marketing FAQ
Do you work with businesses in the EU and the rest of Europe?
Yes. I work remotely with companies across the EU, Switzerland, Norway and the UK, with calls inside your business hours. I am a Chartered Marketer and MCIM with the Chartered Institute of Marketing and a Toptal Verified Expert in Marketing.
How much does a marketing consultant cost in Europe?
It depends on scope and market. European consultants usually charge a day rate, a fixed project fee or a monthly retainer. I quote a fixed monthly or project price after a free marketing audit, so you know the cost before you commit, and I invoice in euros (EUR), pounds sterling or US dollars.
Is Google Consent Mode required in the EU?
If you use Google Ads or Google Analytics with visitors in the EEA, the UK or Switzerland, Google's EU user consent policy requires you to get their consent and pass it to Google. Consent Mode is how a consent banner sends those choices to Google's tags, and it lets Google model conversions it cannot observe directly. Google's policy.
How does the Digital Services Act affect advertising?
Online platforms may not show ads based on profiling that uses sensitive personal data such as health, religion or sexual orientation, and may not show profiling-based ads to users they are reasonably certain are minors (Articles 26 and 28). Targeting, audiences and creative are planned with that in mind. Digital Services Act.
Do I have to label AI-generated ads in the EU?
If the ad uses AI-generated or manipulated images, video or audio that could pass as real, yes. Since 2 August 2026, Article 50 of the EU AI Act requires a clear disclosure, at the latest when people first see it. Obviously artistic or satirical work has a lighter duty. EU AI Act.
Can you run campaigns in several European countries at once?
Yes. Campaigns are structured per country so budgets, bids and reporting can be set per market. If your site publishes in several languages, I set up the language versions with hreflang so search engines show the right page in each country. Copy in each language should be written or checked by a native speaker.
Can EU businesses advertise on ChatGPT?
Yes. OpenAI's help centre lists the EU countries among those where self-service Ads Manager is available. The advertiser's legal entity must be based in an available country. Source: OpenAI.
Get a free marketing audit
Tell me about your business and budget. I reply within one business day to book your audit call.